Scott Hocking founded Teton Troutfitters in 1982 with a single conviction: the Snake River deserved to be shared, not just fished.
Hocking built the brand the way guides build their knowledge of a river — slowly, methodically, through decades of firsthand experience. For forty years he served as primary steward of what became one of Jackson Hole’s most trusted outfitting operations, building a reputation on word-of-mouth excellence and an uncompromising approach to the water.
In 1986 the company secured National Park Service motorized boat permits for Yellowstone National Park — a distinction held by only ten commercial operators in the country. That permit granted access to reaches of Yellowstone Lake that remain largely inaccessible to other outfitters, and it remains one of the brand’s most significant competitive advantages today.
In 2022, Ryan Guthrie — mentored by Hocking and long-time head guide Mike McCloud — assumed ownership of the business. His intention from day one was clear: honour the forty-year legacy while building the digital infrastructure the brand’s physical excellence had always deserved.
Guthrie identified that while the guiding operation was world-class, its online presence was lagging. The strategic partnership with The Peak CRTVE Group followed — rebuilding the brand’s digital identity to match the craftsmanship of every trip it runs.
Today Teton Troutfitters operates with the same local-first commitment Hocking built into the foundation: every trip is run by a guide who calls Jackson Hole home, every report is an honest account of actual river conditions, and every fish goes back.
“We’re not a franchise. Every trip is run by someone who was on this river this morning. That’s not a marketing line — it’s just how we work.”
Ryan Guthrie — Owner / Operator / Guide
